IM360 VR TOOLKIT MAKES ITS DEBUT FOR CREATORS OF VIRTUAL REALITY CONTENT, STREAMLINING PRODUCTION IN VR FILMMAKING ENVIRONMENTS
Playa Vista, CA – August 27, 2015 – Today the IM360 Virtual Reality Toolkit (VRT) powered by Immersive Media was announced, a robust upgrade to the patented imLive system designed to streamline the VR filmmaking process. This new system enables simultaneous, live streaming to a “video village” with a direct connection between head-mounted displays (HMDs), large screen monitors and the action being shot on set. The VRT improves communication between the director and actors while also ensuring that the footage being captured is faithful to the creative team’s vision. The VRT streamlines the pipeline: not only does it let the director see what is happening in VR, but they can immediately playback scenes, select dailies and output a ProRes files direct for the editors. Similar to the traditional production pipeline, the VRT will save time and money while increasing the overall efficiency. The IM360 Virtual Reality Toolkit is available for production use with imLive 4k systems immediately.
“We’re proud to announce VRT. This has been a needed tool by all VR creative teams. It will certainly save time and improve production quality,” said Ryan Whitehead, of IM360. “Our Toolkit is operated by a on set VR Technician and mirrors the traditional film pipeline to simplify the VR production process. It opens lines of communication between the director and talent. It helps to ensure your set runs smooth and the team realizes their creative vision. The best part is watching a director call action with a Oculus on.”
IM360 will employ the VRT for the first time this Sunday at the 2015 MTV Video Music Awards (VMAs), where it has been recently announced that they have teamed up with MTV to bring the excitement of the red carpet to music fans around the world.
“MTV has believed from the start that 360 virtual reality is not the coolest new camera angle or parlor trick, but rather the start of a new genre,” said Jeff Jacobs, Senior Vice President, Production Planning, Strategies & Operations, at MTV. “This technology, and especially now with its latest addition, is a new production tool for the art of storytelling. We’re always looking to further engage our viewers and enhance their experiences through streaming and video production so 360 virtual reality is a natural next step. The IM360 Virtual Reality Toolkit will enable us to better utilize this emerging technology in a live setting with our editorial producers in a way that sets the table for our viewers to discover and tell their own stories.”
IM360 will also display the VRT this Saturday at Virtual Reality Los Angeles (VRLA), August 29th at the Los Angeles Convention Center.
Filming for VR presents unexpected challenges for filmmakers and their creative teams, given that directors and production crew cannot be physically present in the same room as the camera. The IM360 VRT eliminates these challenges by letting directors plug an HMD directly into the imLive system’s video village, giving them a virtual view of footage at the moment of capture. This allows the director and team to experience exactly what their audience will see and to give on-the-fly direction. In addition, the footage being captured it is simultaneously viewable to other crewmembers on large screen displays attached to the imLive control unit. This flexibility is not limited to the live stream; the captured and edited footage can also be viewed via the VRT, providing these benefits throughout the production pipeline.
The VRT simultaneously records both the raw video files in the highest quality as well as producing a 4.4.2 Pro Res file, giving the director, assistant director, camera operator and director of photography access to an HD stream in up to 4K quality at full frame rate in a VR environment
For more information about the IM360 Virtual Reality Toolkit powered by Immersive Media, contact IM360 at firstname.lastname@example.org