“It’s big-time events like this that will drive VR adoption in much the same way sports brought HDTV to the mainstream a decade ago,” said Rich Flier, spokesperson, IM360. “We were the first to bring a simultaneous virtual reality broadcast to the boxing world, and are happy to continue this partnership as we bring sports fans and athletes closer than ever through the power of immersive experiences.”
IM360 produced the first-ever live boxing match in January 2016 that featured David Haye’s thrilling comeback victory after a three-year hiatus from the sport. Once again, IM360 will broadcast a live, multi-camera, 360° video production of the boxing match between Haye and new opponent Gjergjaj. The fight will be viewable worldwide except for those in the UK on Hayemaker 360, a VR app custom-built by IM360 and available free on iOS and Android platforms worldwide, or on the Hayemaker 360 website.
“Experiencing the energy and excitement of a packed boxing arena as the opening bell strikes is truly amazing... but it’s reserved for a select few fans who can be here in person,” said boxer David Haye. “Now thanks to cutting-edge VR technology, I can now share that experience with millions of fight fans all around the globe!”
In addition to the live 360° broadcast, Hayemaker 360 will host a wide range of exclusive virtual reality content featuring David Haye, including behind-the-scenes video of his last boxing match against Mark De Mori, giving sports fans an unparalleled look at what it’s like to be David Haye.
For more information about Hayemaker 360 or to download the app, visit im360.com/HAYE.
About David Haye
David Haye is a British professional boxer and two-time former world champion. Widely recognized as one of the best boxers of his generation, he is the first British boxer to reach the final of the World Amateur Boxing Championships, where he won a silver medal in 2001. As a professional he became the first British boxer to become a unified cruiserweight world champion in 2008, winning three out of the four major world titles, as well as The Ring magazine title. He then moved up to heavyweight and became the WBA heavyweight champion of the world in 2009 after defeating Nikolai Valuev, who had a world record 11 inches and 7 stone advantage on Haye. Along with Evander Holyfield, Haye is one of only two boxers to have unified the cruiserweight world titles and become a heavyweight world champion. Haye is an unorthodox style of fighter who relies heavily on his speed and athleticism, and also carries exceptional punching power earning him the nickname "The Hayemaker.” He boasts an 86% knockout ratio and has defeated six world champions in Arthur Williams, Giacobbe Fragomeni, Jean-Marc Mormeck, Enzo Maccarinelli, Nikolai Valuev and John Ruiz, as well as top contenders such as Monte Barrett, Audley Harrison and Dereck Chisora.