IM360 INTRODUCES THE IM360 VR PLATFORM, AN ALL-IN-ONE CONTENT CREATION, HOSTING AND DISTRIBUTION SOLUTION FOR VR OUTLETS
LOS ANGELES, CA – November 5, 2015 – Today IM360, a joint venture between Immersive Media and Digital Domain, announced the IM360 VR Platform, a VR and immersive video creation suite that enables media companies and brands to bring their content into the VR market. The new platform allows companies to focus on creating great content while Immersive Media’s patented technology supports the distribution and playback on any platform, including Google Cardboard, Samsung Gear VR, Oculus Rift and HTC Vive as well as traditional distribution on mobile, tablet and PC. The IM360 VR Platform currently powers mobile apps and back-end technology for the recently released New York Times “NYT VR” experience, immersive platforms for Gannett Company, Inc. (publisher of USA Today), “The Expanse” from SyFy, a division of NBCUniversal, as well as others.
The IM360 VR Platform is designed to enable a consumer-facing immersive storefront that is fully customizable and simple to manage, giving producers effortless control over VR and 360° programming. The product is fully white-labeled, offering flexible branding throughout web and app-based platforms. The result is an accessible, all-in-one solution to help companies meet modern viewers’ demands for engaging visual experiences. The IM360 VR Platform is available for use immediately.
“Today’s big media companies strive to provide customers with innovative new ways to enjoy news and entertainment content, and with the IM360 VR Platform, that process is simpler and more affordable than ever before,” said Myles McGovern, President of IM360. “Immersive content is rocketing from science fiction to the mainstream, and IM360 is helping bring this impactful technology to millions of viewers around the world, many of whom will experience in-home virtual reality for the very first time this year.”
The IM360 VR Platform provides a unique end-to-end platform that allows IM360 partners to take advantage of video capture and production technology, industry-leading content management and robust distribution options. This full breadth of capabilities is offered at a competitive price, providing a complete immersive content framework that’s already relied upon by globally recognized brands. The IM360 VR Platform allows producers to harness modern technology and engage with their customers, creating timely and absorbing programming while maintaining production budgets.
“The IM360 VR Platform is designed to integrate seamlessly into existing content networks; it’s a back-end platform that big brands can easily white-label for a top-to-bottom 360° content and VR storefront without a lot of hassle,” said Ben Siroshton, Immersive Media’s VP of software engineering. “The immersive media revolution has finally arrived, and our team is proud to provide the tech behind the next wave of eye-popping videos and transformative visual experiences.
With robust distribution options, the IM360 VR Platform provides interactive media management solutions for immersive content like 360˚ videos and full virtual reality. Video browsing, complex asset management and industrial applications can be built within the platform. Playback & sharing are the core of the customer experience, allowing consumers to smoothly view 360˚ video experiences across all major desktop, mobile and VR devices. To ensure that breaking news and compelling entertainment has the chance to go viral, social sharing via Facebook and Twitter is fully integrated throughout.
Download apps to view the variety of experiences made possible by the IM360 VR Platform:
New York Times “NYT VR” for iOS and Android
Gannett “VRstories” for iOS and Android
SyFy “The Expanse” for iOS and Android